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Project Bushfire - Focussing the might of an entire Organization on the Consumer & Customer
Every 6 months, all managers in Hindustan Unilever Ltd. put their day jobs on ice to focus on one of the two things that really matter - the consumer and the customer.
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Story by
Stephen Remedios
Stephen Remedios
on January 1, 2013
Co-Authored By
Aswath Venkataraman
Aswath Venkataraman
,
Sandeep Ramesh
Sandeep Ramesh
,
Shruti Kashyap
Shruti Kashyap
,
Shashwat Sharma
Shashwat Sharma
,
sonika malhotra
sonika malhotra
,
Chanakya Gupta
Chanakya Gupta
Project Bushfire
Innovation
employee empowerment
Idea Generation
insight
Power of Observation
Piloting
Active Experimentation
innovating innovation challenge
openness
collaboration
engagement
culture
defining roles and responsibilities
Marketing
consumer goods