Smartphones have invaded our lives more than ever. They are omnipresent. The functionality of mobile phones has changed our lifestyle for the better. Today, one can buy movie tickets, book hotels, pay bills, order food, shop, and perform a host of other transactions right from their smartphones. That is the reason why businesses are putting much of their effort into mobile-based communication and marketing, especially SMS campaigns. It helps businesses to reach out to their targeted audience, implying wider reach as well as readability.
However, the competition out there is stiff and therefore, your SMS marketing strategies should be one-off and stand out from the rest. You need to integrate exciting deals and discounts, opt-in and opt-out options, and an effective call-to-action (CTA). It is also imperative to channel your text-based messages via Tier-1 connections because they are reliable mobile networks.
According to an article published on https://www.huffpost.com, it is important to segment your audience. It helps to divide your recipients into groups with specific buying needs and preferences. Based on this, you can build different contact lists based on parameters such as age, location, gender, and interests. Ask your recipients whether they would like to receive SMS texts and marketing messages and how frequently. Also, ask what kind of deals, offers, and information they would like to receive. So let us delve deeper into some of the best practices to reinforce your mobile SMS marketing campaign:
Focus on SMS content
Before you start, develop content based on the likes or preferences of your target audience. Make sure the content is in synchronization with the key message of your brand or merchandise. Avoid using any form of ambiguous and unrelated information in your text-based mobile communication. Such irrelevant content will not pique audience interest, go unread, and annoy your potential customers. Therefore, always create SMS content that is relevant to your business and products. It could also be messages related to promotional offers, sales, events, and things like that.
Send messages at the right time
Time is money as far as sending bulk SMS messages is concerned. Therefore, send text-based messages through SMS frequently during any promotional offer. You can also send messages when the possibility of purchase or sale exists. The best time to send promotional texts is during the festive or holiday season. It is the time when people look for deals and discounts to purchase garments, gifts, sweets, and many more for their loved ones. Therefore, send messages during these times instead of sending during the off-season when most people usually do not shop.
Consider the privacy of your customers
You need to schedule your texts based on customer likes or preferences. If you send messages early morning or too late in the night, your customers will feel annoyed. It means the intrusion of privacy at a time when they are traveling to their workplace during the morning or sleeping at night. The rule of thumb when it comes to SMS marketing is sending promotional messages before 9 am and after 8 pm. The privacy of your audience matters and you should remember this at all times. For more details of SMS marketing ideas and benefits, you can read here.
Use embedded links
The key to the success of your SMS marketing campaign is to ensure your business presence right in front of your targeted customers. Therefore, you should not lose any opportunities to promote your company’s website. That is the reason why you need to use embedded links within the text message. It would allow your prospects to get a quick and interactive option to check your products, deals, offers, and discounts. Consequently, these potential buyers would become your loyal customers eventually.
Make sure you use URL shorteners for integrating links to ensure you do not exceed the character limit in a text message. These little things matter when it comes to mobile SMS marketing.
Keep all messages short and to the point
You cannot win if you send text messages with loads of information because it will result in a lack of buyer action and ambiguity. The core message would be lost if you clutter with too many irrelevant details. Make sure your primary brand message stands out, inducing your prospects to click on the embedded link or do something after reading the CTA. The core message should not be drowned amidst needless words. The best method is composing short, concise messages that talk about your offer directly and not in a roundabout way. It will help in highlighting your core message and piquing audience interest.
Mention your social networking profiles
Include your company’s social networking profiles to reinforce your position in building new sales opportunities. It will also help you offer post-sales services if any. Your targeted audience, as well as your existing customers, must be motivated to visit, comment, like, and share your merchandise, offers, services, and deals. Including Facebook, Twitter, Instagram, and Pinterest profiles are more than enough. You will see positive results.
Customize your promotional messages
You need to connect with your existing and potential buyers. Only sending SMS will not help much. It is the rule of the thumb when it comes to mobile SMS marketing. Make sure you write your text messages in a way to develop a bond between your brand and the customers. Therefore, personalize or customize your messages to build that connection. It will help in strengthening the business-customer relationship effectively.
Adding your customer’s name or mentioning their previous visit to your store keeps the message personal. It helps you to connect with your targeted audience on an emotional level.
Focus on deals and offers
The inclusion of an attractive deal or discount helps in obtaining a positive response from your audience. There is no avoiding this tactic and you need to work on the same to pique the interest of your customers. You can do simple things such as capitalizing the promotional code, highlighting coupon offers, and things like that. For instance, you can compose messages like 15 percent DISCOUNT.
These are some of the best practices to reach out to your customers through mobile SMS marketing. Drive consumer engagement and boost sales.