The rate of data explosion in today’s times is unthinkable. As high as 1.7 megabytes of data is getting generated each second. In a year’s time, the world’s data reserve will grow to a whopping $44 zettabytes. Big data adoption holds the capability to soar retail sales by 3-4%. There is a need that has developed in the last five to ten years to collect user-generated data and preserve it for further analysis.
Data analytics has grown big today, given its widespread application in terms of business growth and industrial applicability. Data is what is driving business decisions today, and is the biggest differentiator in the context of gaining a competitive edge in the market. And that is why there exists a dearth of big data professionals across the globe. There is just too much data to work on, given the amount getting produced each day.
Why Should One Enrol in a Big Data Analytics Certification Program?
- Data Analytics Professionals Are in High Demand
Because there is an ocean of data available to each corporation in today’s times, there has emerged an acute shortage of skilled data analytics professionals. As per a 2019 study, about 97,000 data science positions were lying vacant because of the non-availability of skilled talent in the data science domain.
- Job Opportunities in Abundance
The demand for data science professionals is growing with each day passing by, and so is the amount of data being generated. 90 percent of all of the world’s data had been generated in the past two years.
Provided the growing demand for skilled talent in data science, the supply has not been able to keep up over the years. As per a study conducted by the McKinsey Global Institute, the US faced an acute shortage of around 190,000 data scientists and about 1.5 million analytics managers in 2018.
There are thousands of data analytics job positions lying vacant in the US because of the scarcity of skilled professionals in data analytics.
3. Handsome Pay
Provided the high demand for data science professionals across the globe, the ones that get picked up by the corporations, earn fat paychecks. If you the skills required, you can make it big in the data analytics industry domain, that’s a given.
The current median salary of a data scientist in New York City in the US in the present times is $101,161, excluding the bonus, commission, and profit-sharing.
4. Profits are Being Driven in a Majority of Corporations Leveraging Big Data
In accordance with the findings of the ‘Peer Research – Big Data Analytics’ survey, big data analytics emerged as a top priority for most of the firms that participated in the said survey, because they believed that it elevated the monetary performance of their respective companies.
The other survey findings include:
- 45% surveyees said that data analytics help them dig accurate business insights, & make market forecasts.
- 38% of the respondents leveraged data-analysis to better the sales and marketing opportunities.
- 60% of those been surveyed said that they use big data analytics to uplift the company’s social media marketing impact.
Another research conducted by QuinStreet backed the previous survey’s findings by concluding that 77% of the organizations in the current global markets consider big data analytics the topmost priority.
- Analytics Assist Companies Make Informed Business-Decisions
Another big reason to get upskilled in data science, and make a career in it is that in today’s business ecosystem, almost every single business-decision is taken, keeping in mind the garnered data. A data analytics certification under your belt will give you incomparable confidence while starting a career in the mentioned domain.
Analytics is the single-most competitive resource for any company in the world at the moment. And given the intense competition in the global markets, one would not miss out on exploiting it to their maximum benefit.