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Make direction setting bottom-up and outside-in

“All stakeholders need a role in setting strategic direction.”

As the pace of change accelerates and the business environment becomes more complex, it will become increasingly difficult for any small group of senior executives to chart the path of corporate renewal. That’s why the responsibility for defining direction must be broadly shared—with all organizational members and interested external constituencies. Only a broad, participatory process can engender wholehearted and widespread commitment to proactive change. When it comes to setting direction, influence should be a product of foresight and insight rather than power and position.

50 Stories
104 Hacks
7 Barriers

Make direction setting bottom-up and outside-in

“All stakeholders need a role in setting strategic direction.”

As the pace of change accelerates and the business environment becomes more complex, it will become increasingly difficult for any small group of senior executives to chart the path of corporate renewal. That’s why the responsibility for defining direction must be broadly shared—with all organizational members and interested external constituencies. Only a broad, participatory process can engender wholehearted and widespread commitment to proactive change. When it comes to setting direction, influence should be a product of foresight and insight rather than power and position.

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Organizational change usually comes from people at the top. Employees often find it hard to create change in the organization because they aren't heard.
Story by Matt Shlosberg on June 13, 2010
3M takes its Markets of the Future process from a cloistered analysis by corporate strategists to a global Web 2.0-enabled event, tapping the collective insight of 20,500 3Mers in over 60 countries.&n
Story by Barry K. Dayton on June 16, 2011
In its new business groups, Applied Materials has changed the way decisions are made.  Each week in the Solar Business Group, a technology roadmap/strategy meeting is held with all levels of empl
Story by Brendan McComb on September 16, 2010
When Kraft Foods embarked on an important program to re-define its corporate purpose, vision and values, they decided not do it in a closed meeting room in Chicago but instead open up the process and
Story by Anna Peters on April 9, 2010
The Ice Cube is like a Hero in the fairy tale story, that born from a discussion among activies in the bottom of the organization, swiftly up to become the Ice Cube, the intranet 2.0 portal,  the
Story by Ice Cube Team on July 11, 2011
METROLEADS is an innovative culture-shaping, growth and solutions-oriented higher education program aimed at increasing employee engagement, the flow of ideas at Metropolitan State College o
Story by Paul Cesare on January 14, 2011
Every new employee at Red Hat quickly learns about memo-list, one of the most visible elements of the Red Hat culture.
Story by DeLisa Alexander on August 24, 2011
In an era of federally mandated school turnarounds, Cristo Rey Boston High School is an example of a self-directed improvement plan in which a principal and a core group of teachers were empowered to
Story by Jeffrey D. Thielman on May 28, 2013
The Blue Cross Blue Shield Federal Employee Program (FEP) uses an innovative meeting process to quickly access the most untapped resource in almost every company, and then uses that resource to transf
Story by Rod Collins on June 1, 2010

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