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Focus the work of management on a higher purpose

"We need companies that feel like movements."

Most companies strive to maximize shareholder wealth—a goal that is inadequate in many respects. As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies. It’s an insufficient defense when people question the legitimacy of corporate power. And it’s not specific or compelling enough to spur renewal. Individuals need a compelling answer to the question, “What’s worth my life?” And organizations must offer a compelling case for why what they do matters—an original and persuasive blueprint for where their industry could and should be going. Going forward, management practices must focus on the achievement of socially significant and noble goals.

107 Stories
164 Hacks
12 Barriers

Focus the work of management on a higher purpose

"We need companies that feel like movements."

Most companies strive to maximize shareholder wealth—a goal that is inadequate in many respects. As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies. It’s an insufficient defense when people question the legitimacy of corporate power. And it’s not specific or compelling enough to spur renewal. Individuals need a compelling answer to the question, “What’s worth my life?” And organizations must offer a compelling case for why what they do matters—an original and persuasive blueprint for where their industry could and should be going. Going forward, management practices must focus on the achievement of socially significant and noble goals.

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A decade apart and a continent away, two stories in dramatically different settings reinforce the idea that “leaders everywhere” is a universally applicable construct.
When we submitted our  ‘Project 10X’ hack last June as a part of MIX’s ‘Leaders Everywhere Challenge’ we imagined piloting that innovative change strategy within one of Silicon Valley’s
Story by Bill Veltrop on March 23, 2014
Co-Authored By Max Shkud
Keepitposted™ is a young multidisciplinary startup; using a ‘Holistic Approach’ to finding core components of the greater problems within our current economic environment.
Story by Raul ML Louren on April 30, 2012
Co-Authored By Thys de Beer
After a period of relative under-performance from '99 to '04, In 2005 Hindustan Unilever undertook a massive 'culture-reboot' that focussed the length and breadth of the organization on making a 'real
Story by Stephen Remedios on April 15, 2012
Permission to draw fundamental distinctions between Performance Aspiration and Health Aspiration, as described throughout Beyond Performance, McKinsey & Company, represents a land
Story by John Roth on August 18, 2012
Presidio Graduate School takes an innovative approach to graduate level management education, integrating sustainability into all aspects of the educational program, including:Three degree programs (M
Story by Gretchen Cummings on May 11, 2012
The Foundation for Technical Education in Iraq wanted a world-class development model for its College CEO's  (Deans).
Story by Tony Nelson on October 18, 2011

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