Groundbreaking ideas and practices from Richard Ferrers
Innovations are typically more evolutionary or more revolutionary.
Apple is a 21st century innovation phenomenon. In the last ten years, Apple has risen in the Fortune 500 from #300 to #5 in 2013 (on current results).
Engaging with customers begins as soon a a new product is discussed and sometimes years before a customer will use it.
Let's talk less about profit and more about value. Customer value. Let's talk about how we (as innovators) help customers create value.