The key innovation was a simple yet comprehensive process of divergence accompanied with a game-like tool called Synergy Generator (you can download and try it for yourself here). This was the one-two combo the team required to unleash their imaginative potential and produce multiple business scenarios with unthinkable and/or overlooked partners. Ultimately, one of those scenarios proved to be worth pursuing because of its practical value. It's currently being implemented.
I. Divergence Phase
II. Convergence Phase
III. Let's be Friends & Implement/Iterate Phase