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Humanize the language of business

“The noblest human ideals must become the noblest business ideals.”

The goals of management are usually described using words like “efficiency,” “advantage,” “value,” “superiority,” “focus,” and “differentiation.” Important as these objectives are, they lack the power to rouse human hearts. To create organizations that are almost human in their capacity to adapt, innovate, and engage, management pioneers must find ways to infuse even the most mundane business activities with deeper, soul-stirring ideals and to develop an authentically homegrown vocabulary for communicating their ambitions. How you talk reflects how you think (and how your organization works). If you want to inspire people to extraordinary accomplishment, the language of honor, truth, love, justice, and beauty can no longer be relegated to the fringes of management discourse and action.

32 Stories
87 Hacks
4 Barriers

Humanize the language of business

“The noblest human ideals must become the noblest business ideals.”

The goals of management are usually described using words like “efficiency,” “advantage,” “value,” “superiority,” “focus,” and “differentiation.” Important as these objectives are, they lack the power to rouse human hearts. To create organizations that are almost human in their capacity to adapt, innovate, and engage, management pioneers must find ways to infuse even the most mundane business activities with deeper, soul-stirring ideals and to develop an authentically homegrown vocabulary for communicating their ambitions. How you talk reflects how you think (and how your organization works). If you want to inspire people to extraordinary accomplishment, the language of honor, truth, love, justice, and beauty can no longer be relegated to the fringes of management discourse and action.

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 In 2009, Citrix CEO Mark Templeton issued a challenge: Make Citrix a leader of design excellence by transforming the traditional engineering-driven company into one whose very DNA is built on th
Story by Catherine Courage on July 14, 2013
 Look, we have to find lots of ways to help our organizations  -- sometimes one person or one team at a time -- move toward the future.
Hack by Dan Oestreich on September 21, 2010
The assumption that employees must be hierarchically controlled has frustrated organizational innovation for decades.  We and five well-known business leaders stumbled upon the solution to this i
Hack by Bill Nobles on June 4, 2010
If you were to ask 10 people at random on your team or in your department, would they be able to tell you what your company's strategic goals are?
The language we use in describing innovative ideas is very important.  So, although MIX wishes to redefine leadership, its efforts are still, albeit unwittingly, seeped in the traditional ideolog
Hack by Joe Raelin on July 23, 2010

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