Experiment more often and more cheaply

Experiment more often and more cheaply

“The next big opportunity never looks that way at the outset. Big opportunities grow out of successive rounds of experimentation.”

To evolve more rapidly, organizations must experiment more frequently. Management processes that seek to arrive at the “one best strategy” through top-down, analytical methods must give way to models based on the biological principles of variety (generate lots of options), selection (find low-cost ways to test critical assumptions), and retention (ramp up spending once a strategy has started to gain traction). In the future, top management won’t “make” strategy but will create an environment in which there is lots of fast-paced, strategic experimentation.

  • 135 Hacks
  • 278 Stories
  • 4 Barriers

Latest Activity

"From small beginnings come great things. In the world of infinite possibilities, a small thought can pave the way for an incredible innovation. It is insurmountable faith that one... Read more
Story by Shreya Sinha on January 19, 2011 2 Comments
Editor's Note: This is Part One of a three-part story. Click here for Part Two and Part Three. This is the story of how a team of highly engaged employees executed a large business transformation... Read more
Story by David Choe on February 16, 2011 64 Comments
We’re all aware that speed to market with new products and services can be a crucial business differentiator. This story is about an ongoing low-cost, bottom-up experiment conducted by a team at... Read more
Story by Måns Edsman on December 22, 2011 0 Comments
Boeing has piloted a bottom-up approach to innovation in leadership, productivity and new ways of working. The Workplace Innovation Lab pairs 'Gen Y' employees with their manager and provides 90 days... Read more
Story by Jonathan Winter on September 20, 2011 2 Comments
Whirlpool Corporation recently added the “bow” to the rock-solid and deeply embedded Double Diamond process which focuses on discovery and development of new opportunities in the front end. The Third... Read more
Story by Moises Norena on August 12, 2011 3 Comments
Let’s make the (business) world a better place by appreciating the people we have learned from!  Read more
Hack by Frank Habermann on September 12, 2011 21 Comments
*In order for organizations to thrive in the 21st century global economy, knowledge workers must be allowed the flexibility and discretionary authority to offload their non-core busy work to help... Read more
Story by Jordan Cohen on July 5, 2011 32 Comments
42projects is an initiative across several teams at Microsoft to innovate in the way we manage by focusing on building trust, using games to increase productivity, and encouraging grassroots... Read more
Story by Ross Smith on April 11, 2010 4 Comments
The process for resource allocation in too many organizations is highly centralized, creating a monopsony for new ideas within an organization, and favoring investment in projects that represent... Read more
Barrier by Gary Hamel on October 18, 2010 3 Comments
A colleague who I worked with 4 years ago tried to use the company bar, an existing employee perk, to generate an internal market for new product ideas. When hurdles to implementing his idea became... Read more
Story by Daniel Pay on September 22, 2010 2 Comments
University of Delhi, popularly known as DU is one of the premier Universities of India. With its global ranking under 400, courtesy THES-QS world university rankings and Asian ranking under 100,... Read more
Story by Rajan Gupta on July 18, 2011 0 Comments
The meetings we endured and designed, added to frustrations and stress in an already caustic work place. Gary Hamel  reminds us that only 20% of employees globally – engage fully in their work,... Read more
Story by Ellen Weber on August 2, 2010 5 Comments