Good idea and creative thinking!
However, I'd modify the idea in order to steer clear of organisational resistance.
1. Photos instead of video: It's easier to convince people to take a snapshot than making videoes. Everyone can take a photo with their cell phone. Video tends to mess things up, they're time consuming and requires sound.
2. Make it easy: Whatever you do, make sure to make it fool proof.
Madhusudan -
This is an interesting idea. I have two questions:
1. How would you motivate employees or other managers to watch these videos?
2. Videos would definitely provide valuable lessons to viewers. But every video would have to be followed up with a "so what?" exercise. In other words, you watch a video with lessons learned but you may not necessarily know how to apply these lessons in your work. You may need some sort of a way to coach viewers or reinforce this learned information. How do you think this can be achieved?
Madhusudan Rao
July 22, 2010 at 10:24amThanks Matt. To answer your questions:
a) Motivating employees or other managers to watch the videos. This will happen if they see that they are actually learning from the videos. If you get Senior Management Commitment and have them participate in the videos initially, the participation will increase. Adding it as an appropriate KPI will also help.
b) The 'So What' exercise is an interesting point. Yes, very much required to compile the thoughts and then abstract them to the other Managers.
As mentioned in my hack, the first few months, the MCTube should be run by a dedicated staff who will take care of both the points you mentioned. They will also help in video-tagging so that search becomes easier.