The biggest challenges for the companies in twentieth century are the very short life cycle of products, services, and even the knowledge. In the mobile industry, the revenue period of a new model of mobile now on average 6 months. In the film industry the revenue period of a film is 2 to 6 weeks. Within this period, company have to earn the profit from the products or services unless will face explicit lose on it. Moreover companies have to collaborate with lot of other companies varies from small to large to realize the successful product. Companies need a steady stream of innovative and differentiated products and services, for which need a flexible but controllable organization to encourage innovation, tailoring build up of employee capabilities and more over motivate the employees to contribute on this challenging situation.
For that we need new organization model and more implicit management approach to manage more self esteemed, socially engaged and more globally diversified and qualified employees ever.
Companies need a steady stream of innovative and differentiated products and services, for which need a flexible but controllable organization to encourage innovation, tailoring build up of employee capabilities and more over motivate the employees to contribute on this challenging situation. The general stipulated challenges are:
Innovation: More or less, most of the companies are belongs to hierarchical matrix organization structure. In this case, tasks of innovation are considered as the departmental daily work, assigned to a particular department or a group of employees. But we need unleashing contribution from every employee to face the innovation challenges for continuous supply of differentials products or services.
Capabilities: For the development of every new product or service, employees have to build themselves with new know-how on tools, methods, process, and technology. The traditional employee empowered processes are assigned and imposed by the managers and basically designed based on the current or very next project, not based on the future trend of market and technology. Moreover unfortunately in most case the training process deemphasized the employees own wises. Consequence training and build up process become a mind and heart less routing tasks, which employees do it because they have to do but don’t feel motivate to learn from it. We need more flexible system in which employees become more engaged to direct themselves to be compatible for the future and build a sense that employees need to train themselves.
Engagement: The traditional approach of internal and external orientation of engagement is back dated now in which few employed are assigned to communicate and manage the relation with external environment. But in the current social networking world, business becomes more dynamic and more engaged externally. It is not healthy to restrict the employees for internal operation only. Whether the company wants or not, every employee becomes the face of the company when they use social networks. Moreover in current period, people are more socially engaged than ever. We need flexible organization to leverage this engagement for the company benefit. There is inherent risk on the mass engagement on external affairs, so need new approaches for the coordination and controlling the integrated complex employee engagement activities.
Control: If we analyze the reality on the informatics world, we can feel that people become more sensible on their freedom and seek more transparent from the higher level. They become self imposed boss in mentally and more sensible on micro management even macro management too. They like to be more engaged to select their own direction and seek more freedom on self management. This mentality inherits a great opportunity that company can leverage for cost reduction and reduce managerial responsiveness. But for this, it is very important to design the process to control on employees implicitly on replace of direct hierarchical control from the managers.
We know our current or near future challenges and we can realize that we need new organization model and more implicit management approach to manage more self esteemed, socially engaged and more globally diversified and qualified employees ever.
What can be the fundamental view of consensus bases organization model?
Although there have lots of possible theoretical existing model of organization, but if we analyze in depth, most of the company adopt matrix organization. Although managers knows the drawbacks of matrix organization, but to make more formal and systematize all the activities of a business and to control the operations within the organization, they involved in more formal and defined process oriented, consequence more hierarchical and formal matrix oriented organization is realized. But the first question arise that does the matrix organization can be suitable to manage the changing dynamics? If not, should we need radically change our organization model? The answers of these questions are tricky and ambiguous. The change and find tuning of organization model is not new, but it is unsung truth that no model fit for managing entire operations of a company needs. Consequence we don’t need to find complete new model, we have to adopt the management process and make the organization structure informal instead of strict formal model. How is possible?
Figure: Simple Matrix organization
In a very simple matrix organization like above, if we expand each green block, we will find another matrix within it. The matrix becomes a matrix-matrix for a leaf, e.g. an engineer. One matrix is for the cross functional project activities and other within a functional Green Box is to manage the employees. The activities of an employee become more routine-wise and directed by higher level. An employee mainly engages to follow the instruction from upper layer in every sense from training to communication approach, from social engagement to resource handling methodology and become habitual to be directed by the managers and so no grow of sense for the community and have no urgency for innovation. To overcome these problems we need to concentrate on this Green Box of the matrix model and the traditional management processes.
Lets a find an example - employees in a Green box are 50. In the general structure, we split the 50 employees within 5-6 groups (based on the research that 8-10 employees in a team are well manageable). The selection of an employee within a team and selection of team leader are also imposed by Green Box lead manager. Not only the process of team management, but also the contents of the discussion with a team is limited and controlled by Green Box lead manager. This process leads a strictly regulated bureaucratic environment in which employees become skeptic, not inspired to unleash his potential to contribute more on changing dynamics.
What can be the new approach to overcome this unpleasant environment?
It is not reliable to seek a complete new radical unproven model, better to understand the importance and find the process to tuning the traditionally existing organization model to improve dramatically signal-to-noise ratio in bureaucratic uncomfortable environment. Our proposed new approach is not to shake up the complete organization but we must have to rethink about the existing practicing approach on functional Green Box of matrix organization. In this approach, we can change our micromanagement concept on developing dynamic team structure. The proposal for the automated dynamic team structure is: