
One of the most interesting themes of MIX content in the year since we launched has been the role of technology in management innovation, especially social networks. Mavericks and MIXers alike have made made the argument that the effects of Web 2.0 technologies on the organization and the people in it are huge -- not minor changes to the way we work, but revolutionary changes to the way we view work.
How does a Dell engineer’s job change when they get to talk to customers? It opens up an information flow so they can co-create something better.
You have to earn the right to sell to somebody. That’s why Dell is building relationships with customers and becoming trustied advisors through the Dell TechCenter where enterprise level employees can connect with Dell technicians and engineers.
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