FreshMIX

daily dispatches from the management vanguard

social media

Is your intranet fit for the future?

By Julian Birkinshaw
June 29, 2011 at 2:52pm

What would it look like if the rapidly-evolving social world of Web 2.0 collided with the sterile and static corporate Intranet? What would happen if information flowed from the outside in, instead of inside out?

Those are the questions at the heart of an interesting experiment unfolding at global consulting firm Capgemini.

Power to the People: Bridging the gap between employees' technology and corporate objectives

By Paul D'Arcy
June 7, 2011 at 9:14am

In the new economy, employees are often perplexed by the disconnect between employee technology and corporate objectives. Executives talk about employee empowerment, the need for innovation, the importance of social media and new business models. But they provide employees with locked-down desktop computers, limit the use of employee-owned technology, and often ban the use of social media applications outright. How should employees respond?

Do's and Don'ts for Your Work's Social Platforms

By Andrew McAfee
November 11, 2010 at 8:16am

Emergent social software platforms — the enabling technologies of the 2.0 Era — are being deployed by enterprises at a rapid rate. Companies as varied as Microsoft, Spigit, Salesforce, Jive, Socialtext, and IBM now all offer enterprise social offerings for customers.

How talking to customers changes an engineer's job

By Dell
June 3, 2010 at 9:27am

How does a Dell engineer’s job change when they get to talk to customers? It opens up an information flow so they can co-create something better.

You have to earn the right to sell to somebody. That’s why Dell is building relationships with customers and becoming trustied advisors through the Dell TechCenter where enterprise level employees can connect with Dell technicians and engineers.

Written by: Polly LaBarre on May 14, 2010 at 10:19am

If you think you can breathe a sigh of relief after signing your company up for a Twitter account and setting up your Facebook fan page, think again. The folks at Tech Crunch offer a rich primer on the deeper interplay between the world of social media, organizations, and brands.

Tags: brands culture Facebook social media Twitter workplace democracy