“That was a small lesson I learned on the journey. What is interesting and important happens mostly in secret, in places where there is no power. Nothing much of lasting value ever happens at the head table, held together by a familiar rhetoric. Those who already have power continue to glide along the familiar rut they have made for themselves.”
—Michael Ondaatje, The Cat's Table
One of the things that attracted me to Red Hat in the first place was that it was a company with a strong sense of purpose. Red Hat was a company full of believers, people who felt that the open source development model was simply a better way.
During my first few months as CEO, I traveled to Red Hat offices around the world and was often floored by the passion people felt about the company. I began to ask myself, how can we bottle this passion? Can we channel all of this energy and point it in the same direction?
Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller. From his post:
--