As companies really begin to embrace this new paradigm shift, we will see that the idea of open will spread to all business functions and thus "infect" the entire organization.
Mattel jumped on the co-creation/crowdsourcing bandwagon recently by creating a forum for young girls and fans of Barbie to vote on her next incarnation. The career choices: architect, anchorwoman, computer engineer, environmentalist and surgeon. Barbie.com registered some 600,000 votes in the month-long voting period. The favorite? Anchorwoman. At least, that was the pick of the young girls who actually play with the doll.
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