Julian Birkinshaw

FreshMIX

daily dispatches from the management vanguard

Julian Birkinshaw

Julian Birkinshaw

What is your Management Model?

One enduring change in the management lexicon brought about by the dotcom revolution was the term business model—how a firm makes money. The concept had been in existence for decades, but the competition between "old" and "new" economy firms, with very different business models, helped to demonstrate its importance as a way of thinking about the basic choices firms make when it comes to their sources of revenue, their cost structure, and their make-or-buy options.

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