customer engagement

FreshMIX

daily dispatches from the management vanguard

customer engagement

Julian Birkinshaw

Customer Engagement is Employee Engagement (and vice versa)

Editor's note: This post was co-authored by Simon Caulkin.

Employee engagement is, as they say, a no-brainer. There are stacks of literature showing that companies with committed employees who feel strongly about their organization do better financially than those with indifferent employees. In many cases, too, improvement is actually quite easy to achieve.

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